Answer to Question #158318 in Marketing for Aziz

Question

Apply the Message Execution Forms, used in major advertising decisions in the current market practices. Mention the advertisement links for each execution form. (Use any six and in two lines tell why you selected the type)

Answer 1

Slice- of- life – this is a form of advertisement for the viewers how easy it would be to integrate your new product into their daily lives. The slice-of-life is done for cleaning products, food, and beverages. It is easy and cheap to use this method, but one must be very creative not to bore the ad's viewers.

Personality symbol- involves creating a personality that intricately ties with your product and resonates with your viewers—for example, Energizer bunny and Ronald McDonald. Creating a personality that lusts is hard, so it is essential to undertake a proper survey from a focus group before realizing the target customers' personality.

Humorous- this method is aligned directly with humor appeal to engage customers with funny and memorable ads.

The Lifestyle strategy-this method focuses on showing the customers how the product will increase their quality of life; it is one of the most successful and current strategies. It can be aligned with personal appeal, making the customer desire the lifestyle they see others in advertisement experience.

Fantasy- This is creating a fantasy around your brand, and what it can do to a consumer often aligned with social appeal; the desire to belong to something bigger than oneself. For example, the status of having a sports car and that a beautiful woman will be impressed by it.

Image/mood- This style builds image or mood around a service, such as serenity, love, or beauty. Claims about the product or service are made through suggestion.

I would use the lifestyle method because it is easy to convince consumers to buy something that he/she feels will change his/her life; improve the quality of life.