Answer to Question #158198 in Marketing for Student

Question

Apply the Message Execution Forms, used in major advertising decisions in the current market practices. Mention the advertisement links for each execution form. (Use any six and in two lines tell why you selected the type)

Answer 1

Dramatization – focuses more on the action and excitement; while it is much better to watch, there is a risk of viewers missing out on the product that is being sold and instead concentrate on the action.

Testimonies- This is a form of advertisement where someone talks about their positive experience with your product and how it has changed their lives.

Comparison- This is where you compare your product with that of your nearest competitor. For example, the Pepsi ad doesn't mention Coke, but they heavily implied it with a red and white soda can. The ad does not rely on figures and facts but just simple imagery.

Technical or scientific evidence- If people think your product is exaggerated, you can use scientific studies to support your claim. Scientific evidence works well with products that are technical or where benefits are not immediately apparent.

Demonstration- the best way to prove your product's high quality is to show it in action. For example, an infomercial like Slap Chop became successful because they demonstrated their product performance.

Straight sell- you tell the customer what the product is, its most appealing attributes, and back it up with facts. It is a straight forward method, and it's the most simple and common type of execution.

I would use the demonstration method because people tend to believe what they can see. When someone sees you use your product and clearly shows how it is used, they are most likely to use it.