Answer to Question #157747 in Marketing for Chris

Question #157747

Ralph Lauren:

The determined target audience needs to be specific and complete target market information listed below.

1) Demographics:

2) Household Income:

3) Education Level:

4) Purchase Habits:

5) Needs, Wants, Goals, Desires:

6) Struggles, Challenges, Difficulties:

7) Products, services currently purchased:

8) Competitive Landscape:


1
Expert's answer
2021-01-26T06:51:53-0500

Ralph Lauren:

The determined target audience needs to be specific and complete target market information listed below.

1)     Demographics:

Sex is a component of demography that was well applied by the brands to target specific sex. For example, Ralph Lauren Purple Label target specifically men’s wear such as suits, tuxedos, and so on. On the other hand, Lauren by Ralph Lauren targeted women’s wear and accessories like handbags.

2)     Household Income:

Ralph Lauren's brand, Chaps, provided casual dresses and sportswear to target market whose household income was relatively low. The audience-specific need was to get access to relatively affordable products.

3)     Education Level:

American Living brand was quite aspirational and appreciated all Americans' cultural diversity, incorporating different social classes regardless of educational level. The brand included all American collections ranging from women's, children's, and men’s apparel.



4) Purchase Habits:

Customers’ internal influences were captured by the brand Ralph Lauren Golf, RLX, and RLX Golf for the young golfers whose purchasing habit was controlled by the trending fashions and styles of clothes in golf. 

5) Needs, Wants, Goals, Desires:

The company launched Denim & Supply Ralph Lauren brand to target individuals who were less interested in luxury and refinement. The younger crowds were the targeted group in the market.

6) Struggles, Challenges, Difficulties:

Pink Pony was majorly a brand that consisted of women's sportswear, which was introduced to facilitate a global campaign against cancer. The products were sold to customers concerned with the difficulties of cancer patients, and sales from these clothes were majorly used to fund cancer control and treatment projects. 

7) Products, services currently purchased:

Club Monaco is also a trendy, fashionable, and stylish brand that observed the emerging needs of the new generation of young men and women who had preferences for classy, luxurious, and refined fittings with the latest urban trends.

8) Competitive Landscape:

Ralph Lauren Collection is Ralph Lauren’s top-end brand in line with women's clothing of great quality and high price. The brand targeted ladies who were fashion-conscious of being well refined. The company managed to present a high-quality product to the market to compete with other top-quality brands from other companies in the same product line.



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