Answer to Question #156384 in Marketing for saleemaslam

Question #156384

Identify one company that you consider to be very ethical. Explain what they do that leads you to believe that they are ethical.    Are there any areas of their business operations where they may be more vulnerable to unethical practices?

Identify a second company that you consider should be more ethical than they appear to be. Explain why you consider their ethics to be questionable? What ought they do to change.improve their business practices.

Expert's answer


Everlane is a clothes manufacturing company, and it was founded in 2010 by Michael Preysman. Their garments are manufacture in high-quality factories that also champions their workers' rights and well-being. Everlane is committed to radical transparency, not merely to sell clothes ethically. But it also provides customers with a detailed cost breakdown for every stylish garment. These details include; the cost of materials, labor, transportation and logistics, excise taxes and duties, and even hardware such as zippers and buttons. This disclosure is a high level of ethics as compared to other manufacturing companies. With this level of consciousness, Everlane is not likely to have ethical issues.


 Zara is a clothing manufacturing company that is present in over 96 countries. Compared to Everlane, it is less ethical as it doesn't pay its workers very well. It pollutes the environment by implementing programs like giving customers the 'latest fashion trend' in 13 days. The promotion of such rapid consumption is inherently harmful to humans and the planet. Such a high-end income-generating company should increase its workers' salaries and reduce humanity's carbon emissions to the environment.

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