Answer to Question #154275 in Marketing for John

Question #154275

Channels may be distinguished by the number of intermediaries they include.  There are various major channels for consumer goods. Provide practical examples for the below channels.

 Producer  Consumer

 Producer  retailer  consumer

 Producer  wholesaler  retailer consumer 


1
Expert's answer
2021-01-11T06:44:52-0500

Example of Producer-consumer channel is a cosmetic company peddling it's products to customers directly.


Example of producer-retailer-consumer is the cosmetic company selling the products directly to cosmetic shops who in turn sell the product to the final buyer.


Example of Producer-wholesaler-retailer-consumer is where the cosmetic company delivers goods to a distributor who then sells to cosmetic stores that later sell the product to the end consumer.


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