Airlines and hotels give bonus frequent-flyers miles and free companion tickets
to attract the business travelers. These promotion are often provided in lieu of a price
cut. The travelers benefits personally, although their company does not get the benefits
of lower rates. Is this ethical? Explain your answer.
This is ethical because the business will gain good will and have a good reputation with the customers since they will personally market the company's product. The process will significantly boost sales and brand loyalty in the future.