Effectiveness is the Goal, ad Creativity is the only Strategy
I agree with the statement that; "effectiveness is the goal, ad creativity is the only strategy." The reason here is that businesses use creativity as their strategy to make their processes easy to accomplish, hence, effective. Therefore, if organizations' ads are creative, it means there is effectiveness. Creativity promotes effectiveness; for instance, when a firm advertises, its goal is that the ad (advertisement) might affect its customers. Thus, the firm's ad's creativity is its strategy to attract its customers' attention. Once; the clients’ perception towards an organization's products is positive, they buy in large numbers, and the firms' products' sales figures increase, which is the organization's goal. Therefore, ad creativity becomes effective in increasing a firm's products' sales figures.