Answer to Question #147449 in Marketing for usama

Question #147449
Make generalized statements about how marketing firms have responded to beliefs and values as shown by your test advertisements. Which macro environmental force has been important in shaping the promotional messages by marketers?
1
Expert's answer
2020-12-01T09:02:38-0500

"Marketing firms have posted optimistic views after watching and testing our proposed ad clip. Some of them have extolled the value of women empowerment as the central idea of our advertisement. They said our ad clip had enough of emotional tract and it was very well balanced in terms of 'marketing pull' and 'social push'. One or two reviews spoke about how beautiful a woman's sacrifices for her family was pictured in our test clip. We also take a note of other few reviewers, who remarked that probably length of the clip could shortened a bit. We must consider and act as deemed fit."

It has been a mix of few. It's a unique blend of 'modernism', humanism and of course consumerism. Promotional messages by marketers, which most comprise T.V. commercials and online clips, have been extolling the consumers' conscientiousness. They have been consistently trying to fill the audience with innovative ideas, liberal thought process and cohesive communities across the planet. Modern marketing has not remained limited to only trying for increasing the sales. Those have graduated to the causes on bigger scale - On Macro scale. Today they care about more and incorporate the environment and well-being of people in their creative works. No wonder, as times have changed, we find the TV commercials (if we talk alone of them) more intuitive and educating than ever before.


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