Answer to Question #146522 in Marketing for vishnoo kant hatwal

Question #146522
1 Being a marketer, you have been assigned with a product launch of a Chocolate milk. Knowing the current situation of Pakistan, you have to analyze and explain, what should be the current micro and macro Actors Company should be worried about before launching its product to the target market and based on your explanation you have to state your strategy of how you are going to respond to the marketing environment?
Expert's answer

Pakistan is an Asian market and therefore the main micro actors for the company would be the customer preferences, and the competition. Macro actors include the natural forces and politics. The company should start by analyzing the customer preferences in the country to establish what they need. Also there is competition from other companies and proper strategies such as price leadership should be used to conquer the market. Pakistan is sometimes in political warfare and the company should check the regions with peace and invest there.

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