The benefits of collecting customer information are vast. One benefit of having this data is that it allows businesses to give shoppers a more personalized shopping experience by understanding their likes and dislikes. In addition, businesses can learn from their past mistakes from customer data and make their business better for future customers.
There are some drawbacks when it comes to collecting customer data. For one, consumers have a fear of releasing any information about themselves to businesses. This can make acquiring information difficult in some cases. In addition, eCommerce sites must be able to handle this information appropriately and assure consumers that their information is secure.