Answer to Question #144939 in Marketing for AJIT KUMAR SHAW

Question #144939
Case:
“Yuva” is a fitness band catering to Indian youth in the lower price segment. There is a vast market thatis health-conscious and wants the latest tech in the wearable device category. There is currently two fitness band that is being sold by the company.
Given below are their prices.

Yuva Basic Rupees 899/-
Yuva Pro Rupees 1199/-

The product quality is good given the price range. The company has purposely kept the display bigger for the youth audience as they want the feel of a smartwatch at the price of a fitness band. The company has a plan to sell only through an online platform. The product is available on the major e-commerce platform as well as on the company’s website. It has just been 15 days that the product is launched but it doesn’t have any demand from consumers. There is no problem with the product but there are no promotions done by the company. You have been hired as a Marketing head of the brand Yuva.

1. Suggest various types of segmentation for brand Yuva.
1
Expert's answer
2020-11-17T02:40:56-0500
Dear AJIT KUMAR SHAW, your question requires a lot of work, which neither of our experts is ready to perform for free. We advise you to convert it to a fully qualified order and we will try to help you. Please click the link below to proceed: Submit order

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