Answer to Question #141184 in Marketing for sneha

Question #141184

Case: “Yuva” is a fitness band catering to Indian youth in lower price segment. There is a vast market who are health conscious and wants the latest tech in wearable device category. There are currently two fitness band that is being sold by the company. 

Given below are their prices. Yuva Basic Rupees 899/- Yuva Pro Rupees 1199/-  



The company has a plan to sell only through online platform. The product is available on major ecommerce platform as well as on the company’s own website. It has just been 15 days that the product is launched but it doesn’t have any demand from consumers. There is no problem with the product but there are no promotions done by the company. You have been hired as a Marketing head of the brand Yuva.  

 

2. How will you promote the brand Yuva online? Suggest minimum five online platforms through which you will promote the brand and increase the sale.  



1
Expert's answer
2020-10-29T13:34:26-0400
Dear sneha, your question requires a lot of work, which neither of our experts is ready to perform for free. We advise you to convert it to a fully qualified order and we will try to help you. Please click the link below to proceed: Submit order

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