Answer to Question #137391 in Marketing for lana

Question #137391
What retailers would be considered intratype competitors for a convenience store chain such as 7-Eleven? What firms would be intertype competitors?
Expert's answer

An intratype competitor is one who is in the same line of business, selling the same goods to the same customers, while an intertype competitor is one who engage in a different type of business, selling similar goods to the same customers.

7-Eleven is a convenience store and therefore any other convenience store selling the same type of goods would be an intratype competitor. For example, Stop-N-Go, is another convenience store that sell the same products to the same customers as 7-Eleven.

On the other hand, a business like Target, a box retailer, sells other convenience products that are overlapping to those sold by 7-Eleven

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