Answer to Question #135330 in Marketing for parmjeet kaur

Question #135330
Your task is to develop a marketing strategy for a hypothetical high-tech backpack. In addition to doing all the “usual” things that a backpack does, this particular backpack also possesses:
• A solar-powered battery pack.
• Bluetooth speakers with 96 hours playing time.
• A built-in phone charger.
• 5 USB ports.
• A tracking device in case it ever gets lost or stolen
• A price tag of $250.

Your Marketing Strategy should comprise the following sections:
1. Executive Summary (400 words)
2. Identification and discussion of target market/s (600 words).
3. Positioning strategy (400 words).
Expert's answer
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