Answer to Question #132442 in Marketing for zondiwe sakala

Question

1. You are the Director of Investment for Zambia Development Agency (ZDA) and you have been asked to make a presentation to the Board, justifying why you agree with private sector; that changes taking place in the current Zambian external Marketing environment is creating problems & challenges to their marketing Plans. Discuss these challenges in line with Wilson & Gillian view of environmental factors.

Answer 1

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