Answer to Question #127274 in Marketing for Ally Ahmed

Question

As a marketing manager of a growing educational institution you are faced with the problem of reduced student intake. Based on this explain the stages that you are likely to use in undertaking an inquiry to get to the bottom of this challenge.

Answer 1

Marketing Research

The first step in conducting the inquiry will be identifying and defining the problem. In this case, the problem will be the reduced student intake. Thus, the problem will be defined in detail and in a clear manner to help in the subsequent research efforts and the determination of the methods that will be used.

The next step in the research process will be the statement of objectives. After the problem has been identified, the researcher will make a formal statement of objectives that the organization should achieve at the end of the market research.

The next will be the planning of the research design that will be used. A research design is a plan that specifies the techniques and procedure of collecting and analyzing the information that will be collected (Wilson, 2018).

Next will be the planning of the sample. It will involve determining the sample size and the target population who will be included in the research. In this case, it could be the students or the community around the institution.

Data collection is the next step, where the information needed to solve the research problem is gathered. Any method chosen in the research design may be used.

The next step will be data analysis and processing. The data collected will then be converted into a format that will provide answers to the research problem (Wilson, 2018). This process will include the editing of the data and coding, and various methods may be used in the process.

The last stage will involve the formulation and conclusion of the report. In this case, the research findings are formulated and presented as a report. This information will be used to interpret and make a conclusion that will be useful in making decisions.

References

Wilson, A. (2018). Marketing Research. Macmillan International Higher Education.