The are many public relations tools that are used in marketing. The four main public relation tools used in marketing include newsletters, social media, public engagements, and sponsorship or partnership. One of the public relations tools used in marketing is a newsletter. In public relations, a newsletter contains information about an organization. A newsletter is used in marketing when it communicates about the products of the organization. Another public relations tool used in marketing is public engagement. Public engagement interaction with the public to understand their views about a specific subject. In marketing, public engagement entails interactions with consumers to understand their needs and preferences about a specific product. Social media is another public relations tool used in marketing. Social media is used in public relations as a channel of communication. Organizations also use social media to communicate with customers and get feedback. Another public relation tool used in marketing is sponsorship or partnership. Sponsorship involves funding of community activities while partnership involves partnering with society and other organizations to implement a community project. The objective of sponsorship and partnership in marketing is implementing a corporate social responsibility. An organization uses these public relations tools for brand awareness and marketing.