Marketing entails the activities of a company or business that enhance the buying and selling of products and services. Marketing involves reaching out to potential buyers and influencing them to purchase the products and services.
The nature of marketing encompasses a broad range of activities, in addition to buying and selling. Marketing involves human activities where human activities enhance human satisfaction through the supply of products and services. Marketing is consumer-oriented because it aims at supplying products and services to the consumer. Marketing is also an art and a science because it entails the use of technology to enhance the delivery of products to consumers at the right time. Marketing is a dynamic process because it involves continuous processes to ensure a linkage between the producer of products and the consumers.