Answer to Question #122390 in Marketing for brian munganga

Question #122390
Andrew Mason admits that Groupon has
thousands of copycats, yet his assessment
is that imitating Groupon is difficult. Do you
agree?
2 Assess the bases of Groupon’s resources and
capabilities using the VRIO criteria ( Figure 4.2
and Table 4.2 ).
3 If you were the new Groupon CEO, what
resources and capabilities would you build on
to give the company a sustainable competitive
advantage?
1
Expert's answer
2020-06-21T14:23:01-0400
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