Answer to Question #122390 in Marketing for brian munganga

Question

Andrew Mason admits that Groupon has
thousands of copycats, yet his assessment
is that imitating Groupon is difficult. Do you
agree?
2 Assess the bases of Groupon’s resources and
capabilities using the VRIO criteria ( Figure 4.2
and Table 4.2 ).
3 If you were the new Groupon CEO, what
resources and capabilities would you build on
to give the company a sustainable competitive
advantage?

Answer 1

Dear brian munganga, your question requires a lot of work, which neither of our experts is ready to perform for free. We advise you to convert it to a fully qualified order and we will try to help you. Please click the link below to proceed: Submit order