Answer to Question #117009 in Marketing for Sue-Summer Dowie

Question #117009
State your opinion on the usefulness of applying psychology and Maslow’s
hierarchy of needs to an organisation’s marketing efforts.
Expert's answer

Successful marketing strategy of the company significantly depends on the skills of the marketing team to create the appropriate and relevant message to the target audience. In other words, the organization should understand its clients. And psychology plays an utmost role in understanding market and its needs. It helps determine clients feeling, wishes, fears, etc.

Maslow’s hierarchy of needs is the model, which helps understand the target audience better. It provides the clear vision of what clients seek. The model determines five levels of human needs. Understanding the level of the company’s target market, marketing specialists can identify desires and preferences of clients of the organization. This information is a key to the creating resonating marketing messages which attract customers.

Hence, psychology helps to understand target market better, to address directly clients’ needs and to apply suitable marketing practices. It is about how to make marketing messages effective and catching.

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