Answer to Question #113425 in Marketing for Omar Elsallamy

Question

To counter this new launch, Cadbury decided to offer discounts and bonus packs in all hypermarkets so they can ruin Galaxy’s new launch, and “drown” the market with Cadbury products.
3. Do you think Cadbury’s strategy to counter attack Galaxy’s launch was the right step? Why? Why not?

Answer 1

The correct answer is: yes because this strategy attracted new and repeat customers hence increasing its sales and boosting its reputation