Answer to Question #113425 in Marketing for Omar Elsallamy

Question #113425
To counter this new launch, Cadbury decided to offer discounts and bonus packs in all hypermarkets so they can ruin Galaxy’s new launch, and “drown” the market with Cadbury products.
3. Do you think Cadbury’s strategy to counter attack Galaxy’s launch was the right step? Why? Why not?
1
Expert's answer
2020-05-05T12:13:43-0400

The correct answer is: yes because this strategy attracted new and repeat customers hence increasing its sales and boosting its reputation


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