Answer to Question #109044 in Marketing for Nadia

Question #109044
Individual group factors influencing toy consumer behavior
1
Expert's answer
2020-04-20T07:55:40-0400

Al Kurdi (2017) argues that individual factors such as purpose-related factors, emotional-related factors, educational factors, cost-related issues and the demographic factors that influence the child and the parent affects toy consumer behavior.


Al Kurdi, B. (2017). Investigating the Factors Influencing Parent Toy Purchase Decisions: Reasoning and Consequences. International Business Research; Vol. 10, No. 4.



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