Answer to Question #108769 in Marketing for Rehan

Question #108769
Is the worid increasingly becoming flat or curved?
Expert's answer

The world is curved from the perspective of globalization and economic geography (McCann, 2019). Global liquidity has increased the number of uncertainties in the financial markets. There are new players with new perspectives. Parastatals, banking institutions, and other big players compete with start-ups, and entrepreneurs in the business arena. These facts imply that since the stakes are higher, the global economy is complex and fragile. It can tumble down at anytime due to reasons such as lack of transparency in the financial markets, non-democratic governance, and uneven distribution of global wealth among others. Further, entrepreneurship has technologically advanced such that scientific research and technological innovations create new products in the market. As a result, only the companies and nations that best utilize entrepreneurial qualities will thrive.


McCann, P. (2019). Globalization and Economic Geography: The World is Curved, Not Flat. Cambridge Journal of Regions Economy and Society 1(3).

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