Answer to Question #108670 in Marketing for Vida Attuah

Question

Creating shared meaning in marketing communications-from the sender to receiver is indispensable in promoting products and services. Discuss

Answer 1

Marketing communications are indispensable in that they act as promotion tools that often provide persuasion information to target consumers. As such, these communications often serve as essential stimulus that often trigger the process of decision making as well as facilitating effective decision making.