Answer to Question #106463 in Marketing for Vida Attuah

Question

The macro factors of the business environment have major impact on marketing. As the marketing manager of your company, explain how COVID-19 is impacting on the operations of the marketing department and how it is affecting your stakeholders

Answer 1

The increased spread of COVID-19 has come along with grueling challenges in the marketing sector. The marketing department, in particular, has to incur the risks of losing the company’s new and existing customers since most people are advised to stay indoors. Despite the application of usual marketing strategies, most potential clients are in panic and may not prioritize listening to marketing messages than attending to their health demands. With this condition, the marketing department is compelled to devising other new ways of reaching out to clients. The spread of COVID-19 has led to reduced profits since most clients have to stay and home. Therefore, the company is likely to experience losses that may consequently affect stakeholders. For instance, suppliers may not get paid in time.