Answer to Question #96264 in Other Marketing for Kennedy

Question #96264
Why societal concept of marketing is also know as three dimensional approach of marketing
Expert's answer

It is similarly referred to as a three-dimensional approach of marketing since it includes both the organization and the community benefiting directly. The marketing focuses on consumers’ immediate and long-term satisfaction including benefits to society. Overall, it is about individual and community welfare, as well as company’s profitability goals.

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