Answer to Question #79673 in Marketing for Emily Cruse

Question

1. Is a favorable raisin quantity variance good for Kellogg’s Raisin Bran? Explain.

2. What could cause an unfavorable raisin quantity variance for Kellogg’s Raisin Bran? Would the unfavorable quantity variance be good for Kellogg’s Raisin Bran? Why or why not?
3. Would the direct materials price variance for raisins likely be related to the direct materials quantity variance? Explain.

Answer 1

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