Answer to Question #56564 in Other Marketing for muhammad firdaus
Celcom has huge opportunities available in the industry where it is operating and they need to capitalize on the extensive network coverage that they have due to strategic alliance. Also, there is big price was going on amidst the competitors and they need to ensure quality in order to succeed. So, optimum production at the best possible prices is the only way, Celcom can have competitive advantage against the competitors.
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