Answer to Question #45898 in Marketing for sachith

Question

Task
Assume that you are working as a marketing manager for a selected airline. You have been asked to write a report, to be presented to the board of directors, on how a strategic marketing plan should be developed and managed in the organization to respond to the emerging market opportunities. The following sub points given for guidance (AC 1.1, 1.2, 1.3, 2.1, 2.2, 2.3)
• Show the understanding of the strategic and tactical marketing decisions using established models and definitions to develop your discussion.
• Understand how the strategic marketing and corporate strategy links and devise your corporate objectives and strategic marketing objectives clearly.
• Apply appropriate theoretical models which are useful in making decisions in strategic marketing planning.
• Develop tactical plans to achieve the agreed strategic marketing objectives. Special emphasis to given to the strategic positioning of the organization
• Discuss appropriate relationship marketing activities in the strategic marketing plan and