Answer on Other Marketing Question for billy
development. Non-sustainable practices are always accompanied with different adverse effects: environmental pollution, non-effective resource consumption etc.
On the other hand, sustainable business practices form positive image and do not need any advertisements. Sustainable businesses are resilient, and they create economic value. A critical element for any business is a requirement of mutual understanding. If your stakeholders understand what you are trying to do and you understand what is important to them, then your ability to ensure both your needs and expectations are met increases. Without this understanding, mistakes
can be made which can have negative consequences on the business. Except positive social impact the sustainable business practices can bring some economic results/ They are: standard entry level wage compared to minimum wage; spending on locally based suppliers; financial implications for the organizations actives due to climate change.
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