58 714
Assignments Done
Successfully Done
In March 2018
Your physics homework can be a real challenge, and the due date can be really close — feel free to use our assistance and get the desired result.
Be sure that math assignments completed by our experts will be error-free and done according to your instructions specified in the submitted order form.
Our experts will gladly share their knowledge and help you with programming homework. Keep up with the world’s newest programming trends.

Answer on Other Marketing Question for Martha

Question #10225
three factors firms should use as marketing metrics to plan for and measure IMC
Expert's answer
Integrated Marketing Communication (IMC) is a cross-functional process for planning, executing, and monitoring brand communications designed to profitable
acquire, retain, and grow customers. IMC strategy starts with a thorough
understanding of the target stakeholders, the brand, its competition, and many
other internal and external factors.
Three factors firms should use as marketing metrics to plan for and measure IMC are:
1. Brand awareness that enables marketers to quantify levels and trends in consumer knowledge and awareness of a brand's existence.
2. Buyer Metrics includes the frequency of purchases, or the retention rates of customers that can be rolled up to overall market share, brand equity and/or
customer lifetime value. The most quoted Buyer Metric is typically the Average
Order Value, or the AOV, which is used to understand and compare different
groups of buyers.
3. Return on Sales – Net profit as a percentage of sales revenue.

Need a fast expert's response?

Submit order

and get a quick answer at the best price

for any assignment or question with DETAILED EXPLANATIONS!


Assignment Expert
18.12.2013 04:59

You're welcome. We are glad to be helpful.
If you really liked our service please press like-button beside answer field. Thank you!

17.12.2013 08:18

This was helpful. Thanks a lot.

Leave a comment

Ask Your question