Answer to Question #99250 in Management for trushang

Question #99250
Which celebrity will you select as a brand ambassador for the Balwaan Gyms and
Akhadas? Explain the choice of your celebrity with five reasons.
Expert's answer

The celebrity I select to be the brand ambassador for Balwaan Gyms and Akhadas is Kareena Kapoor. The reasons for selecting this celebrity are because:

1.     She is famous and known across India.

2.     She has a fit body and can win over more clients to the gym.

3.     She can act as a role model for the youth.

4.     She likes to work out and this can be an aspiration to many girls and women.

5.     It is a good marketing strategy since she is acquainted with the film industry and because of this can attract more clients to the gym.

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