Perception is the way through which individuals gather the meaning of their immediate environment through various sensory impressions. As such, it affects the decision-making process since the accuracy of the decision depends on how well or how properly one perceives the environment.
The decision-maker has to define the problem to know the criteria to use. It helps in identifying the relevant issues in the problem to solve it satisfactorily. Then, it is imperative to weigh the criteria so as to prioritize them in the decision. Since a problem may be solved using various approaches, the decision-maker then generates alternatives, which could be used in place of the identified criteria. After coming up with alternative a decision-maker should rate them to establish, the most preferable. Finally, he or she should select the best alternative.
At times individuals may depend on intuition for decision making as opposed to analysis. However, it is imperative to note that intuition comes from vast years of experience and it is not simply guesswork. As such, it is essential in decision making since unlike analysis, which takes time, intuition helps in making rapid yet plausible decisions thus saving time and situations.