Answer to Question #43503 in Management for Ami

Question #43503
Describe any situation in which you were involved where the communication went wrong. Analyze the communication process in that situation, using the terms Sender, Receiver and others elements. Which elements of the communication process disrupted the situation? What lessons did u learn?
Expert's answer
Communication is a two way process. It involves someone saying, writing or inferring something such as a message, a request, or an order, to someone else with the objective that they will respond in a particular way. If there is mutual understanding about what is required then the necessary action takes place and effective communication has been achieved.

The process of communication is made up of a series of steps.

Step 1. The person instigating the communication (the sender) decides what it is they want to communicate. They choose the language, words or symbols they will use to get their message across. This is termed encoding.

Step 2. The sender will then decide how they will get that message to the person with whom they wish to communicate. They will choose an appropriate communications channel. They may choose a verbal channel, such as a face-to-face meeting or a telephone conversation, or a written channel, such as an email or a letter.

Step 3. The person for whom the communication is intended (the receiver) will interpret the communication they have received and reconstruct the original message. This is termed decoding.

Step 4. The receiver of the communication will then give feedback to the sender to either indicate that the message has been received and understood or that the message has not been understood and clarification is required. Feedback can
take the form of:
-visual feedback such as a nod of confirmation or a quizzical look to indicate that the message has not been understood
-verbal feedback such as 'Yes, I agree.' or 'Can you please repeat that?'
-written feedback

Communication is only complete when the sender is certain that the receiver has received the message, understood it, and acted as intended. This is a two-way process with both the sender and the receiver feeding back to one another to indicate understanding. The process may seem straightforward, but throughout the process there are a number of potential sources of communications failure.

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