Answer to Question #271216 in Management for Shreehari

Question

Can you do a SWOT Analysis of any 1 Indian company of your choice dealing in FMCG?

Answer 1

SWOT Analysis: Britannia

Britannia's Strengths:

-A wide range of bread products such as biscuits, rusks, and cakes, as well as dairy products such as milk, butter, and cheese;

-A strong distribution network that gaurantees product availability even in the most remote places;

-Britannia has a significant market share in the biscuit sector

-Innovative health-conscious products such as oats and oatmeal, Britannia Nutri Choice biscuits for diabetics, Vita Marie Gold, and so on.

-The presence in rural areas ensures a wider market/targeted audience

Weaknesses:

-Britannia has a lower market share in the dairy sector.

-Spending a lot of money on advertising and marketing

-since numerous companies create similar products, there is a lot of brand flipping/switching, and patents conflicts.

Opportunities:

-People's purchasing power in India is increasing.

-Increase its market share in the dairy sector

-Britannia can benefit from expanding its product line because it has loyal customers.

-Expansion into new markets

Threats:

-Lower-cost competitors may have an impact on Britannia's market share.

-Local dairies and bakeries are in risk of going out of business.

-Sales and revenue can be affected by inflation.

-Cost of raw materials has risen.