Answer to Question #239434 in Management for Kay

Question

You are the head of communication at British Tobacco. You have recruited a public relations intern. Explain to her what her role will as a public relations writer be.

Answer 1

Public relations and tobacco have a shared history for a long time. As a public relations intern at British American Tobacco, your duties will include press release writing for products or events of the company. Such as informing the target audience of new tobacco products and informing stakeholders of any occasion like shows that the company is about to undertake. Also, as the public relations writer, you are to create employees' internal communications, for example, when maintenance is required. Additionally, the writer intern is to monitor articles written on social media and broadcast and respond to them. If the published article has false information regarding British Tobacco products, you are to act and correct the misleading information.