Answer to Question #180177 in Management for ishwarya

Question

essex enterprise is a renowned logistics company which has spread its operations in seven countries across the globe. they are recognized as the best learning organization due to their policies and processes and systems. one of the reasons for their success is that they have successfully applied the reinforcement theory of learning since their inception.

1.why is reinforcement theory also called as behavior modification theory.

2.how can reinforcement be administered effectively.

Answer 1

Q1.

Reinforcement theory also called as behavior modification theory because they are geared towards modification of behavior of individuals which is in line with utilitarian theories, meaning pleasant consequences will be rewarded and taken as positive and while unpleasant consequences will not be rewarded.

Q2.

Reinforcement can be administered effectively by rewarding good deeds of the people towards the improvement of the company.