SAB is aware of the damaging effect alcohol can have on it's consumers and has implemented various programmes to counteract this. SAB therefore has a social driver behind their CSR programme. This means that they are aware
It means that SAB are aware that the social interest is worth considering give the fact that they are the sole consumers of their products. It is wort to note that such products depend on the community. Therefore, SAB is taking responsibility by telling the truth about the products
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