"Business is build on relationship". what do you think this statement means? what are the implication of managing external environment?
The statement means that for any business to succeed, there must be a good relationship between the business organisation and the customers or the external environment. This could be built through adverts and public relations. The more relationships a business create, the more connections and customers it acquires consequently leading to success of that business. Management of the external environment encourages increase in production and sales of the products.