Answer to Question #160365 in Management for Prabhdeep

Question #160365

1.Explain in detail the role of customer database and its importance in building relationship with customers?(please give at least 8 points for role and at least 8 points for importance)

2.Explain the benefits of integrating on-line brand communication? 9please give at least 10 benefits)


1
Expert's answer
2021-02-09T08:12:02-0500

Customer base is defined as the seller's target market where customer behavior is well understood, and they occasionally buy goods from the seller. Customer base is a critical aspect of a business. It allows the business to identify the most loyal and profitable customers, which helps managers know its ability to make sales and generate revenues. The customer base helps to build brand loyalty and can be quickly promoted to family and friends. There are several benefits of building a relationship with customers explained as follows. It helps create brand affinity and make the product far-reaching, improving sales and trust among customers. Secondly, building customer relationships help provide better customer service, which promotes customer loyalty. Thirdly, it helps provide a channel of customers, making it easy to launch new products in the market. Essentially, the customer market determines if your business survives in the market or not.

Integrated marketing communication (IMC) ensures that all communication modes are all linked together ensures an easy flow of communication.  IMC has benefits associated with it. It improves results compared to traditional marketing communications, leads to improved brand image, is cost-effective, and can use the saved funds in other growth aspects, reducing confusion. It increases the morale and focus of the company. 


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