Answer to Question #159251 in Management for Kamal

Question #159251

Explain the process of marketing research with the help of example? Please explain in points


1
Expert's answer
2021-02-05T05:18:01-0500

The Marketing Research Process

1.      Identify the problem   

·        Problem to solve

·        Project objective

·        Research questions

2. Develop the research plan             

·        Information needed

·        Research and analysis techniques

·        Responsible parties


3.      Conduct research                           

·        Review of secondary data

·        Collection of primary data

·        Suitable techniques and methods


4.      Analyze and report findings       

·        Data analysis

·        Interpretation of results

·        Report and recommendations


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