Answer to Question #156085 in Management for Prabhdeep

Question #156085

Enlighten the statement" creativity is the backbone of Integrated Marketing Communication"?( please answer in 200 to 250 words)

Expert's answer

Integrated Marketing Communication Process Based on Level Creativity Employed by Organizations

Integrating and coordinating communication through linking all communication channels to ensure consistent delivery and receiving of information is described as integrated marking communication. The market specialist also describes it as a collaborative process that promotes information delivery to the expected audience. however integrated marketing communication depends on strategic measures that will be put in place to ensure the process functions efficiently. Therefore, integrated marketing communication depends on different organizations' creativity in approaching effective marketing concepts. Creativity enhances the specific approach designed by marketing departments of different organizations towards selling goods and services. The targeted audience's assessment by studying its requirements and expectations from the new product launched by a company is an excellent example of a creative skill linked to reaching specific targeted new customers. However, integrated marketing communication is complicated and different from one company to another. Every organization applies relevant creative skills to reach expected audience. for example, other organizations can invite the audience to an organized football match to get interested customers of a particular product. Generally, levels of creativity of an organization determine the success of integrated marketing communication process in delivering information to the target audience.

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