Answer to Question #156082 in Management for Prabhdeep

Question

Why is customer service included in the list of functional areas of Marketing Communication? how does process and concept of Integrated Marketing Communication differ ?what makes it different from traditional promotions program ?(please answer in 200 to 250 words)

Answer 1

Why is customer service included in the list of functional areas of Marketing Communication?

In marketing communication, by making consumers trust your business, you create customer loyalty or brand favorite. Marketers who infuse true know-how of the people they are striving to reach will have a much higher likelihood of running a successful campaign. Through this level of understanding, retailers are capable of expanding their knowledge of the purchase behavior and particular needs of their client base, which will eventually permit them to engage with their customers in a more personalized and contextual way across the buying journey.

How does process and concept of Integrated Marketing Communication differ ?

Process of integrated marketing communication is a way in which businesses increase revenue by taking a customer-centric perspective to aligning their marketing and communication objectives with their business goals through strategic planning, measurement, and refinement of communications. while

Concept of Integrated Marketing Communications basically means ensuring that all forms of communications and messages are carefully linked together or integrating all the promotional tools, so that they work together in harmony.

What makes it different from traditional promotions program ?

Integrated Marketing Communication IMC is a replacement for traditional promotions program involving outdated marketing models and funnels. For example, there’s no mention of customers in the four P’s model (price, product, promotion, place). Besides, traditional promotions program funnel-based approaches miss the reality that the customer decision-making process is rarely linear.