Answer to Question #155889 in Management for Prabhdeep

Question #155889

Differentiate between market potential and sales analysis ?(please provide at least 10 points of difference)


1
Expert's answer
2021-02-01T11:56:55-0500

The market potential is the summation of all goods or brands and services in a product category that can be traded in a market. In contrast, sales potential is the total amount of a particular brand sold in a market.

Market potential implies the market’s total size for a product at a particular time, while sales represent the market share.

The Market potential is measured in terms of sales volume or sales value, while sales potential is measured as a percentage of the market potential.

Market potential estimates the upper limit of sales a product can have in a market, while sales potential focus on a specific product sales.

Market potential indicates the market’s vulnerability by focusing on the potential customer base, competition, and the current market environment. At the same time, investors use sales potential to enter the market or not for a product based on profit. 



Need a fast expert's response?

Submit order

and get a quick answer at the best price

for any assignment or question with DETAILED EXPLANATIONS!

Comments

No comments. Be the first!

Leave a comment

Ask Your question

LATEST TUTORIALS
New on Blog
APPROVED BY CLIENTS