Explain briefly the elements of advertising research ?discuss the importance of advertising and sales promotion research?( please answer in 200 to 250 words)
It is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign.
Elements of advertising research
Smart Advert Placement
The first step in positioning your ad for success is increasing its chance of being seen by your target market.
The secret to constructing an irresistible offer is to add valuable bonuses and extend risk-free, easy to pay terms. Always tell the reason why you can make such a great offer.
Unique Competitive Advantage
Why should your prospect do business with you over any of your competitors?
Your headline is the most crucial part of all the technical aspects of your advert. Readers satisfy their interests by scanning headlines. If your headline doesn't grab the attention, your advert will never be read, let alone noticed.
Importance of advertising and sales promotion research
To create a demand for new products by explaining their utility.
To announce a new product or service.
To increase its sales by attracting new customers.
To create brand preferences.
To expand the market for new buyers.
To assist the salesmen in their selling efforts.
To warn the public against imitation of the product of the firm.
To prepare the ground for new products.
To make special offers through sales promotion.
To neutralize competitors' advertising.
To enhance the goodwill of the firm.