Answer to Question #155885 in Management for Prabhdeep

Question

Explain the components of sales analysis in marketing research?(Please answer in 100 to 150 words)

Answer 1

There are significant components of sales analysis for market research, some of which are as follows. The analyst would need a view of revenue goals, best industries, order size, and account level by area. The next element includes problems solved, objectives, and competitors. Next, there is a need to observe and evaluate job titles, sales structures, and ideal decision-making processes. Other instances here include the sales process and sales collateral. Furthermore, there is a need to weigh the standard pricing, negotiation points, and discounting instances. Finally, sales analytics consider performance measures, indicators, and compensation plans. These cases are significant in articulating the importance of sales in market research.