Answer to Question #154326 in Management for Prabhdeep

Question

Basic differences in designing a campaign for different media

Answer 1

Before deciding to design an advertising campaign, marketers and media planners must carefully put the following into consideration.

1. The purpose of the campaign and whether the type of channel chosen will help reach information to the targeted audience in the shortest time possible.

2. They media planners should closely evaluate media channels with a great number of benefits over the least cost

3. The media planners should also identify the type of audience that the campaigns targets.

4. Media planners should also consider the advantage of each advertising channel since each media uses different communicating marketing messages to their customers through different mediums including radio, television, newspapers, and social media.

5. The budget for the campaign must also be considered by the planners to decide the affordable type of media, the number of times the advertisement will appear on media