Answer to Question #154324 in Management for Kamaldeep

Question #154324

Importance of message in a creative message strategy

Expert's answer

Importance of Message in a Creative Message Strategy

The creative message strategy is comprised of three support points and a positioning statement. The position statement shows the main problem of the target user by indicating the benefit. For example, the statement may show the reason why the target user needs to be concerned with your products, services, and programs. In this case, the message communicated is critical since it clarifies and gives the takeaway issue headline that one needs to communicate. The message serves as an organization's marketing and branding efforts' foundation since it is displayed in every spoken and written communication. 

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