Answer to Question #154315 in Management for Prabhdeep

Question #154315

Difference between email marketing and website marketing

Expert's answer

Business enterprises may use email or website marketing to reach out to potential and existing clients. Email marketing is a targeted marketing effort that utilizes personalized communications through electronic mail messages. The emails are customized to reach specific clients with a particular product or product mix that may be of specific interest to the email recipient(s). Email marketing is a form of below-the-line marketing, as evidenced by the specificity of the target recipients. The form of marketing is efficient in targeting, positioning and segmentation, market testing, and for startups that seek to build their market presence. Email marketing has significantly higher returns on investments.

In comparison, website marketing is a form of mass marketing, which can be classified as either through-the-line or above-the-line marketing. It entails businesses marketing their products through their official websites, which is a form of owned media. In another variant, business premises may choose to advertise through other company websites, especially if they deal with related products. However, the most common form includes advertising on websites belonging to advertising agencies, such as Yahoo Ad. When a marketer uses a company’s website for marketing, the main key performance indicators regards the websites’ traffic, which requires search engine optimization to improve the click-through rate. Website marketing is cheaper than other forms of paid-up mainstream media advertisements such as radio and Tv. Additionally, it is easier to measure website marketing efficiency, using metrics such as the page views per session, bounce rates, and the number of visitors.

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