Answer to Question #150618 in Management for jeon mia

Question #150618
example in Marketing issue in Pizza Hut
Expert's answer

1.Total market strategy:Pizza Hut started with a single product i.e. Pizza but with different segments emerging and the degree of competition increasing, it diversified into several products to serve different segments. It came up with chicken nuggets, wedges, garlic bread, smiley etc. 2.International marketing strategy:Pizza Hut started with local market strategy in Kansas, USA then moved on to regional markets in and across USA. In 1968, Pizza Hut started its international movement by opening its 1strestaurant in Canada. And today Pizza Hut is world’s largest pizza chain with its presence in more than 100 countries.

3.The high/low pricing strategy-It has several advantages for Pizza Hut Used to create excitement. Set high prices initially to send a signal that its products are best inequality and service offered is excellent.

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